Since its launch in 2005, Aygo, Toyota’s most accessible car, has charmed youthful, progressive customers with its sense of playfulness and fun.
“Fun and playfulness has always been at the heart of Aygo. Now, we’ve added to its DNA an additional pinch of hot spice” (Lance Scott, Design Director ED²).
Appealing to a style-conscious audience, Aygo’s lively character and engaging driving dynamics have attracted many new European buyers to Toyota. But, the unique DNA and stand-out positioning of Aygo depend upon always staying ahead of the competition. More than ever, new Toyota customers are demanding flair, distinctiveness, and the chance to make a personal statement. Building on the A-segment’s leading style icon position, ED² set out to design a car specifically for them.
Whether from front, rear or side, the mischievousness of Aygo X prologue stands out. A bold bi-tone execution creates a unique graphic profile that grabs attention in the street by emphasizing the car’s readiness to leap forward into action. A new wedged roofline also increases the dynamic feeling for a more aggressive sporty image. While at the front, high-tech lamps hug the upper hood to form a wing-like shape. Lower to the ground, the large grille, fog lamps and skid-plate, all building on the hexagon theme, show that this is a car ready to go. Anywhere.
Practical and ready for tomorrow’s free spirits, Aygo X prologue also offers the features that will further enrich their freedom. A rear skid plate houses a bicycle-holder mount, so that escaping the everyday can always be turned into an adventure. Meanwhile, housed in the door mirror is an action-camera, perfect for capturing and sharing moments of exploration.
Finally, an integrated roof rack accentuates the vehicle’s profile, as well as creating a visual link with the hexagon tail lamps, a subtle reminder of the Aygo DNA.
Check out more in the video down bellow!
Source: Toyota Europe Newsroom, Getty images!