SONY ALPHA 1 CAMERA!

The new Sony Alpha 1, or Sony A1 for short, has just been officially revealed during Sony’s “the one never seen” event – and the 50MP full-framer is the most powerful mirrorless camera we’ve ever seen. Impressively, Sony managed to keep the Sony A1 completely under wraps with no leaks or rumors in the run-up to the big reveal. But the hybrid powerhouse is now official, and it’s a huge launch for camera fans. In short, it’s shaping up to be the McLaren supercar of the photographic world.

The Sony Alpha 1, which also answers informally to the name Sony A1, will be available to buy from March. Sony hasn’t revealed a precise date for different territories yet, but we’ll update this page as soon as it does. As you’d expect, the Alpha 1 doesn’t exactly come with an entry-level price tag. It’ll cost $6,500 / £6,500 / AU$10,499 when it’s available from late-February (AU) and March (US and UK), which gives you plenty of time to sell your car or remortgage.

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Sources: TechRadar, Pinterest!